Folding Art, Science, and Stories into Extraordinary Marketing
Freelance marketing that delivers sharp thinking and serious results. For brands that refuse to choose between beauty and brains.
Why Work With Me?
Great marketing is like origami.
Beautiful, but built with purpose. Art, backed by science. Every fold matters. Every choice counts.
It starts with something simple. And through precision, creativity, and strategy, it becomes something unforgettable.
It’s transformation, by design.
Great marketing isn’t magic. It blends art, science, and story, with the sparkle of strategy, to build campaigns that don’t just look beautiful. They perform beautifully too.
It starts with data, is shaped by psychology, and comes to life through creativity. Tie it to purpose and your results stop being accidental and start gaining momentum.
Put together, you get marketing that genuinely represents your brand. Like origami, it’s beautiful from every angle and it feels exactly like what you want it to stand for. It has shape, purpose, and just the right amount of soul. It stops being a basic piece of paper and becomes a piece of art built with intention, precise choices, and smart execution.
I’ve built this kind of marketing for other businesses.
I can build it for you.
So if you want a brand that looks amazing and has the structure and clarity to actually deliver results, let’s chat. Hire yourself a freelance marketing nerd who knows how to make things work and look good doing it. We’ll figure out where you are, where you want to be, and the smartest path to get there.
What I Can Do For You
Marketing Strategy
Hand-crafted, bespoke marketing strategies that blend cutting-edge digital smarts with timeless brand storytelling.
Let’s zero in on what matters to your audience and build a plan that drives real results.
Go-To-Market Planning
Let’s plan a precision go-to-market operation, using digital savvy, psychological insight, and market research to upgrade your plan from a compass to a GPS.
Together, we’ll make sure you’re not just in the race, you’re leading it.
Mar-tech projects
Harness my hard-earned experience turning marketing tech stacks into sleek, high-performing systems.
I’ll handle the tech research and roll-out, so you can focus on growing your business instead of wrestling platforms.
Email Marketing & Automation
Emails that hit different. I’ll build smart, seamless flows that nurture leads, drive sales, and never feel like spam.
Need ongoing support and management? I’ve got that too.
Set it, forget it, and watch the conversions roll in.
Website Project Management
From conception to click-worthy converter. I’ll wrangle devs, designers, SEO quirks, content, UX, and internal stakeholders into one sleek, on-time, on-brand site.
Your website is often the first impression people get of your business. Let’s make it a good one.
Brand Strategy & Identity
Forget blending in. If you want loyalty, not just likes, your brand needs to hit where it matters.
Align what your customers actually care about with your purpose. Craft a brand that speaks their language and sticks in their memory.
Give them clarity, connection, and confidence, and watch the rest of your marketing get easier and more cost effective.
Audience Insight & Market Analysis
Guesswork is not a growth strategy. Dig into who your customers really are, what drives them, and where they are.
Let’s uncover the motivations, pain points, and opportunities that will make your marketing hit home.
Creating clear personas from insight so we can craft a value proposition that turns attention into revenue.
Digital Marketing Tune-Up
Most brands are leaking potential without even knowing it.
I’ll dissect your digital presence, spot the gaps, and show you exactly where the opportunities are to sharpen up for real results.
Marketing Analytics
Buried in data but starving for answers? I’ll cut through the noise.
Whether you need a one-off audit or ongoing reporting, I’ll build visuals that give you answers. Interactive dashboards, boardroom-ready slides, or Power BI setups. Whatever it takes to help you make moves, not just stare at numbers.
CRO Audit
Let’s craft powerhouse conversion strategies that layer in proven psychological testing with A/B testing, UX upgrades, and irresistible copy.
Get ready for sky-high conversions and unbeatable ROI.
Marketing Recruitment
Want to build a top-tier marketing team but unsure how to identify the best talent?
I’ll help define your needs, craft the roles, review CVs, and design tailored questions and interview tasks to ensure you hire candidates who deliver exceptional results.
Pick ‘n’ Mix
Need a bit of everything?
Data, psychology, creativity, and a plan that actually works in the real world.
I can blend any (or all) of my freelance marketing services into a joined-up strategy that makes every part of your marketing work harder.
Get your own personal marketing nerd on board and let’s get your business growing the way it should.
Some Lovely Words From Lovely People
“A talented strategic digital marketing leader, with a rare balance of marketing, understanding of brand, and technical know-how.
Her drive and skills make her a real force for change and an asset to anyone trying to build, grow or transform their marketing performance.” – Jo Rance, On-demand CMO, WalkHome Marketing
“Penny was an incredible asset to have on our side. Her depth of knowledge and data driven approach gave us insights we had no access to previously. It allowed us to streamline our marketing, understand what was actually working for us and to build a data backed roadmap for growth. Every business needs a Penny.” – Tom Morgan, Founder, The Adventurists
“Penny brings structure and focus fast. She gets under the skin of a business and delivers strategies that actually work.
Penny’s experience coupled with her knowledge of implementing CRM and Digital Marketing strategies is one of the most extensive I’ve come across in my career.” – Lizzy Wood, Marketing Manager, Sero
“Penny brings a rare mix of analytical thinking and practical execution – the kind of person who can spot the problem and quietly crack on with fixing it.
Penny has a sharp eye for what matters – spotting quick wins, identifying drop-off points, and prioritising actions that actually move the needle. She didn’t waste time overthinking – she got stuck in, tested, iterated, and improved.” – John Grigg, CEO, The Adventurists
Ready To Craft your marketing into some fantastic results?
You’ve unfolded the whole page, so why stop now?
Let’s craft your marketing into something sharp, striking, and impossible to ignore.
Pretty brand’s are nice. Profitable one’s are better.
I can help you to do both.
